Music Marketing Blog Post #1

Rock Music Marketing

        The process of creating an entirely new music brand can be a tedious process. But what is very interesting about it is the freedom of creating someone from the ground up, and developing strategies that will ensure your brand is successful and recognized by many individuals. 

Research: 

        One of the main things that we did for our research is looking at different rock artist who are just starting to develop their brand or are already worldwide famous. Some of the examples that we investigated was the band Imagine Dragons, Bon Jovi, Kaleo, and John Harvie. Imagine Dragons, Bon Jovi, and Kaleo are some of the best-known rock bands of their time and have really great marketing strategies that made them very popular. While John Harvie is a new artist who has just started creating his brand a couple of months ago, creating a comparison between brands of today's time and a comparison between the brands from years ago. 

        One of the main things that every artist had in common is that everyone had a website that included hyperlinks to their streaming platforms, tour tickets, merch, or any type of events/ information on the artist themselves resulting in a base marketing tool for fans to use and learn about the band and as a way for new fans to learn more about them when they are first searched up on the internet. In addition, another similarity on the promotional aspect of the artist is that they all own an Instagram account that also promotes their upcoming music, tours, meet and greets, and other events within the artist. This is a great marketing tool since they are making their efforts to connect with their target audience which is between teens and young adults. 

Planning of Brand: 

        The planning of our brand includes a lot of different ideas that can make our artist become more recognized and successful. One of the main things we have relied on to create a great marketing campaign is the research of our case studies and the lessons we have learned in class. For example, one of our marketing materials for our artist is to have a presence on social media along with creating technological and cross-media convergences such as merch and Ad's with companies, this is a helpful tool that engages the audience with the artist in more ways than one. By developing merch, and social media accounts fans are able to learn more about the artist and the message they are trying to convey. In addition, the process of creating a music video outline and a storyboard helped us determine the type of elements in film that we wanted to include with the purpose of involving more meaning within the music video itself. 

        One of the many challenges that we came across during the building of the brand is the type of representation and message we wanted to present while also being clear and cohesive. Identifying the main important factors that need to be used to develop a successful marketing campaign were a little difficult to identify because there are so many things that want to be added to make our artist more successful but there is also a lot of events that need to occur first before stepping into bigger marketing decisions. For example, if an artist starts to become recognized by playing at bars or local restaurants, the next step can't be having interviews with big magazine, radio, or television channels because they need to be a part of a record deal first to understand the process of growing and becoming a world-famous musician. 

        Our next step into the marketing brand development, is to really organize and think through the order of our marketing strategies that will help our artist become successful. We are first starting with local restaurants as normal gigs with a flyer attached to let the audience know who is performing and where you can find more information about them. The second step is signing a contract with a record deal (Going for Elektra Records who is associated with Kaleo) while also releasing new songs and doing interviews, meet and greets, and the release of her first music video which will follow up with merchandise of her new music.